Marketing managers are liable for creating, applying and
executing strategic marketing ideas for an entire organization in order to
attract potential customers and maintain existing ones.Their daily responsibilities include handling and managing marketing and
creative staff, leading market analyze initiatives to uncover the stability of
current and existing products or services, and liaising with media organizations and advertising agencies.
Marketing administrators
must be great business leaders as well as great marketing leaders. The
Marketing Master Nyrie Roos from Australia is responsible for
working with executives to determine budgets and targets, and she often charged
with developing pricing strategies for products and services. While the
marketing field looks to marketing professionals for guidance and direction,
executives count on marketing managers for profitability and success. Operating
at the center of the marketing team, these professionals must have outstanding
communication skills
Capabilities for Marketing
Master:
1. Passionate about understanding traditional and
emerging marketing channels
2. Excellent communication skills3. Skill to think creatively and innovatively.
4. Budget-management knowledge and talents
5. Expert judgment and discretion that comes from years of experience in the field
6. Analytical abilities to predict and identify trends and challenges
7. Knowledge of latest developments, techniques, and methodologies in graphic design, web design, production, etc.
Duties of Marketing Master:
1. Utilizes marketing and promotion strategies by
analyzing sales estimates; preparing marketing and advertising strategies,
ideas, and goals; planning and organizing promotional presentations.2. Monitors product line sales and costs by examining and entering sales, expense, and new business data.
3. Prepares marketing records by collecting, examining, and summarizing data.
4. Maintains promotional materials ready by coordinating requirements with graphics field; inventorying stock; placing orders; verifying receipt.
5. Facilitates sales staff by providing sales data, market trends, forecasts, account analyses, new product information; relaying customer services requests.
6. Studies competitive products by identifying and evaluating product features, market share, pricing, and advertising; maintaining research databases.
7. Plans meetings and trade shows by determining, arranging, and managing needs; establishing contacts; developing schedules and assignments; coordinating mailing lists.
8. Monitors budgets by comparing and analyzing actual output with plans and forecasts.
9. Stay up to date related to the market needs.
10. Attains organization goals by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
